You see people diving into rivers in the middle of December, jumping into ice baths after a workout and taking *gasp* COLD SHOWERS IN THE MORNING?! Now, why in tarnation would anyone do that willingly? I set out to find the answers. Come hang and watch me experience my FIRST ice bath in 33 degree water, go over the benefits of taking daily cold showers and tips on how to implement cold therapy in your daily routine. Trust me, this video will be pretty COOL….see what I did there?